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  • Air's new lp

    Anyone get the Guardian this weekend?

    On the back of the Guide, there's an ad for Air's new release, Walkie Talkie - least I think it's called that. I just thought I'd ask if anyone else has seen the ad and what they thought of it. Personally, I think it's the weakest, sorry ass of an ad I've ever seen. Jesus Christ! Equations worked into the titles with the fellas with strange little black gloved hands? What year is this?

    Worst 'concept' of 2004... God, I'm so sick of music publicity trying to be clever and that includes all the poxy videos too. To think I was once actually interested in that stuff...

    Any thoughts out there, or am I just a grumpy old man?!


    http://wakeupanddie.com
    http://weirdgearnyc.com
    http://makethingsmatter.com

  • #2
    Still, you can't get worse than the artwork for shortlived Mancunian indie popsters Northside's debut LP 'Chicken Rhythm'. If i could be arsed I do a Google image search for it.....
    Matt Hero

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    • #3


      OK, I can be arsed after all....
      Matt Hero

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      • #4
        Originally posted by [b
        Quote[/b] (Matt Hero @ Aug. 02 2004,15:59)]

        OK, I can be arsed after all....
        I quite like the look of that
        http://www.djhistory.com

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        • #5
          I like it too!

          The ipod Dude who did the Air ad most likely dug the Nathan Barley jokes without realising that he is in fact Nathan Barley...
          http://wakeupanddie.com
          http://weirdgearnyc.com
          http://makethingsmatter.com

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          • #6
            Maybe that's too cruel.
            http://wakeupanddie.com
            http://weirdgearnyc.com
            http://makethingsmatter.com

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            • #7
              Originally posted by [b
              Quote[/b] (Nick Cope @ Aug. 01 2004,16:49)]On the back of the Guide, there's an ad for Air's new release, Walkie Talkie - least I think it's called that. I just thought I'd ask if anyone else has seen the ad and what they thought of it. Personally, I think it's the weakest, sorry ass of an ad I've ever seen. Jesus Christ! Equations worked into the titles with the fellas with strange little black gloved hands?
              Haven't seen the Guide ad, but the description sounds like the record cover, which is about 6 months old, at least. Why are they advertising it again now? Actually, it's not that irritating an image iof it's the same one, just a bit beige & insipid, like their marketing was going for the sepia 'dido dollar' or something. Carried over into the music a bit as well. Not a bad record, especially, but I expected a bit better from them... Trouble with bad LP sleeves (as opposed to merely very dull/boring ones) is that once they hit a certain level of naffness, they come careening out the other side into genius: Stereo Gold Award's "designers" are the absolute monarchs of that particular realm, but that Northside cover is getting close (I mean, come on - are you actually going to FORGET that sleeve now you've seen it? Me neither...)
              a giant steam-powered turntable in warwickshire plays six foot cement recordings of Prince Albert's speeches to the rejoicing populace

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              • #8
                For me, it's more the concept that was lame. What are they trying to do? Who are they trying to be? What thing is the art director trying to make a cool nod to? Who the fuck cares anymore?!
                http://wakeupanddie.com
                http://weirdgearnyc.com
                http://makethingsmatter.com

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                • #9
                  The Northside album makes perfect sense if you smoked as much as they probably did. Well worth the 99p I spent on it.
                  Enthusiastic vagueness passes for scholarship in the twilight world of the disc-jockey.

                  John Peel

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                  • #10
                    Originally posted by [b
                    Quote[/b] (Nick Cope @ Aug. 01 2004,18:26)]For me, it's more the concept that was lame. What are they trying to do? Who are they trying to be? What thing is the art director trying to make a cool nod to? Who the fuck cares anymore?!
                    That we can agree on...but don't get me onto marketing/advertising again. You won't like me when I talk about marketing and advertising
                    a giant steam-powered turntable in warwickshire plays six foot cement recordings of Prince Albert's speeches to the rejoicing populace

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                    • #11
                      "Anyone here in Marketing? Kill yourself. Now."
                      Don't call it a comeback... H, N, and the number 7.
                      Ok, it's a bit of a comeback, I suppose...

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                      • #12
                        "seriously!"
                        High on my own supply.

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                        • #13
                          Okay, lt's turn this on it's head - what makes a good sleeve???
                          You freeking scientologists are all the same, quible, dribble and then demand ice creams. Ohhhhhhhhhhh.

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                          • #14
                            Not letting you anywhere near the design?
                            Don't call it a comeback... H, N, and the number 7.
                            Ok, it's a bit of a comeback, I suppose...

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                            • #15
                              I was talking more about the ideas - how to present a band or singer. The stuff like Air loves to be all conceptual - as in here, there seems to be some kind of attempt to show them as some kind of musical alchemists, scientists... More to do with promos and ad campaigns than the actual sleeve design. If done well, the results can be cool - I mean I used to like all that stuff, but lately it just seems so bloody unimportant...! So to see this sorry attempt with Air's Lp or tour or whatever just made me feel like "fuck off" you know?

                              What makes a good cover? One that isn't trying super hard to make the group look super cool. None of this Madonna style "this week, I'm a senorita" crap. A cover that truly represents the music inside, rather than what's hip according to the Dazed & Confused hot&cold list. Weldon Irvine's Sinbad LP has a beatuful cover. The ESG ep with UFO on it has an amazing cover. Carpet Square LP on Melody House is insane! Syl Johnson's Is It Because I'm Black, Melody Nelson, Dark Side of the Moon, there's so many...

                              Never seen a truly great hip hop cover though, ever!
                              http://wakeupanddie.com
                              http://weirdgearnyc.com
                              http://makethingsmatter.com

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